Frank Sondors

Well, who are you? I'm Frank Sondors, Mr. Bacon of Salesforge. Where's the bacon, bro? It's somewhere out there. Oh, it's freezing. It's freezing. You enjoy the cold? Oh, yes, but we like to fry, but we don't like cold stuff, but we do send a ton of cold emails and a ton of cold links. Tell me what are you building? Well, what we're building is we give companies the ability to essentially generate a ton of leads through cold email and LinkedIn. Whether you're using our AI, SDR, namely Agent Frank, named after me, and this is where I take all my brain and dump it into the agent. Or you can just do manually if you really want to do that to yourself. So what makes you so different than all the other thousands of AI, SDR companies out there? So, you know, you can essentially in the same software run your sales team, but also run the agents. And that's how we believe, you know, the economy. We think it's going to pan out, instead of just using the agents or just using another software, just for the humans. How many minutes are you staying in the cold sauna for? As long as I can. As long as you can. Yes. I'm still, you know, strong in here and it's very cold, I can tell you that. What does it take to break you? If you bring me the bacon, and then I'm gonna come outside and I'm gonna go after it, you know. Lovely. And what brings you to San Francisco? So, you know, what we do... so I'm European, right? You know. So I want to... you know, I want to... you know, I'm from the USA. I want to go to Mexico. It's a tiny country called Lithuania. So once a year, it's typically, what you wanna do is you wanna go to SF, typically two to four weeks. So we're here for five weeks with me and one of my agencies. And we're essentially here to literally bring home the bacon, you know? It comes from the US sales culture. You know, you're here to generate customers, speak to customers, having good time, see what's happening in the market, talk to competitors, maybe buy them, maybe they buy us, you never know, you know? But all the action is here, whereas in Europe, you don't have a lot of action. You may get like one good event a year, it doesn't matter whether you're in London or Berlin, et cetera, but here, literally every day, you can go to like two to five events and then you can engineer luck, right? So we're trying to increase luck service area, essentially get more lucky, get more customers. Every event we go to, we get like one to five customers. He already got one customer, he's somewhere there. He said, oh, he wants to buy my stuff. I mean, that's how it works, you know? So it's beautiful and magical here in San Francisco. You're not gonna get that anywhere else in the world. How many events, so you've been to probably hundreds and hundreds of events, right? Yeah, I do about 200 plus events a year, about 30 countries so far this year, so yeah. What kind of events for the founders that are listening, what kind of events that they should go to actually find more customers? I mean, the way that I would look at it is I would look at Luma. I would try to figure out who's coming to that event. Of course, if you're hunting for VCs, you wanna make sure you have a ton of VCs attending. So there will be a lot of pre-seed investors that typically attend events, Series A investors, et cetera, they don't typically attend events. And then, yeah, like if I would be a founder, I would try and go to more sort of premium events, what I call tier one events. So for example, a16z would organize an event that was like one of the best events last week. It was a Friday party, it was beautiful, unlimited drinks, good music, lots of leads, about 10 leads, beautiful. And I mean, sometimes what I try and do, right, I try and attend like two or three events in the evening. So I look at sort of, you know, the location of the events and try to sort of triangle it. Okay, this is a good spot. We have three events in here. I'm gonna spend one, two hours in here, one hour here, and then another two hours, you know? And then by attending, so the reason why we wanna do that is because the first event may suck, and then at least there's another event, you know, at the next location, right? So you wanna kind of be strategic about the events because a lot of events are also useless. Up to 90 % of people typically at the event are of no good to you, right? So try and kind of, you know, there's no science to this, but I think it comes from experience, right? So the more you go to events, the more you realize what events are good to go to and what events you shouldn't go to, so yeah. You've been here for four minutes. Are you breaking yet? You're chilling. I think you will probably be the last longest. So I'm just gonna set the record. I will, four minutes and 20 seconds right now. Okay, any last words you say to all the VCs and the founder that may be listening? I mean, if you're not, if you're not investing in Salesforge right now, you know, then you're missing out, you know, by the time, you know, we'll get to a hundred million and beyond, you'll be regretting. This is what happened in the pre-seed round. We spoke to over a hundred VCs to raise our pre-seed of half a million bucks. And then we had a ton of VCs regretting. So if you're looking at Salesforge, you're not investing, you're not coming to me and saying, hey, I want to lead the round for Salesforge, you are missing out, you know? See you later.