Noah Habtemichael

All right. What's your name? What are you building? I'm Noah. We're building a system for change management, specifically how to change people's behavior in the workplace. Why? Why do you want to build this? We started two years ago in New York as an AI consulting company, and then we figured out adopting AI is not actually a technical issue. It's actually a human issue. Some people don't want to change. So now we're trying to figure out how to make people change in a system, through a system. What does change actually mean? Change means different for different companies, different people. So what we're trying to do is try to align that meaning, like, that meaning and alignment between companies and people. So let's say that everybody will have an AI agent. How does that play in into your business that you're building? Yes. So for us, like, our main focus is trying to empower humans and align their interests with the company's interests. Everyone has access to AI agents, like co-pilots, even the different tools such as Claude. They have access to AI agents, but a lot of people do not know. So the first step is upskilling a lot of people. But then you have the next phase, where there are people who know that don't want to change. For those people, we're trying to still do a lot more human behavior research, trying to figure out how people are going to change, not through consulting, but through a system that's more scalable, and could be applied. And has change managing your background? My background was I grew up in Ethiopia. When I was 18, I moved to Germany, became an industrial engineer. Industrial engineering is all about automation, making things more efficient. And I was a consultant for Mercedes-Benz. But I always wanted to build a company. So I moved to New York. We launched this AI consulting company, and we wanted to make something that actually has focuses on the humans, instead of just the technology. We want to focus more on the human side. So without that domain expertise, why do you think you can innovate and have an impact in the industry? Yeah. So right now, a lot of people are focusing more on the technology rather than the people.